Bottler’s Benefits
Posted 1 year ago at 3:14 pm. Add a comment
WATER BOTTLER’S BENEFITS WITH DUO
- Energizing brand images using terms such as “friends”, “family”, “love”
Adding the “social dimension” to water drinking
- Improving profit margins with a premium product, avoiding the commoditization trap
- Market share gain - defining a new bottled water packaging format category - “social package”
- Driving recurring sales - bottles are consumed quicker when two people drink from them
- Enhancing brand value, addressing contemporary marketing trends & categories: Health & Wellness, On the go, Convenience, Safety, Children, Boomers, Single-serve
- Promoting brand loyalty and attracting new consumers - with this exclusive value added product
- Enhancing brand differentiation through innovation with a unique (patent pending) product
- The product can also be marketed as a “green” (sustainable) premium product, when used for capping larger format bottles (such as 1 or 1.5 Litre bottles), emphasizing the fact that two people drinking from a shared 1 Litre bottle, generate less waste compared with two smaller bottles (and so does the manufacturing of the bottle)
