The Market
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THE TARGET MARKET
- The target customers of the Duo product line for Recreation and Sports bottles are the leading manufacturers of recreation, sport bottles, thermoses and drinking containers
MARKETING BENEFITS FOR THE BOTTLE MANUFACTURERS
- Duo can enhance brand differentiation and brand value through innovation with this unique (patent pending) and exclusive value added product, attracting new consumers – resulting with market share gain and promoting brand loyalty
- Duo can be marketed as a premium product improving profit margins, and avoiding the commoditization trap
- Duo can be used to energize the brand images using terms such as “friends”, “family”, “love” and “environmental awareness” adding the “social dimension” to water drinking
