Gemini Technology Innovations conducts a consumer survey
The survey conducted by MyVoice took place in the US, including 436 participants, of which 45% where male and 55% were female. The survey’s objectives were to validate the reaction of potential consumers of Duo, capturing their overall reaction to the product, including: acceptability, desirability, interest, likelihood of purchase, likes and dislikes, use situation evaluation (likelihood of use in specified situations), evaluation of product value, price sensitivity analysis, preferred method of purchase, and market segment identification as most likely to use. More than half of all respondents said they will usually or occasionally buy a bottle with Duo if it was widely available. Most of them said they will be willing to pay 5 cents extra for PET bottles capped with Duo (compared to the same bottle with a regular sports cap)
